What is the concept of SocialFi and what is it for


Web3 and social networks

Web3 aims to return control of data to users and liberate them from dependency on centralized companies. This shift in philosophy has already impacted financial sectors, such as international payments. However, the transition from Web2 to Web3 could be immensely significant for the development of social networks. Consider a social platform where users:

Have complete control over their data without intermediaries.

Conduct transactions without fees or intermediaries.

These concepts have formed the foundation for SocialFi, the Web3 version of social networks.

What is SocialFi

SocialFi combines social networks with finance, enabling users to earn from their interactions online. It's similar to how Patreon operates, where users gain access to content for a fee. However, in SocialFi, there's a key distinction: content creators can directly engage with their audience, bypassing centralized intermediaries. The core elements of this platform include:

  • Digital rights to unique content in the form of NFTs.

  • Decentralized autonomous organizations (DAOs) governing the protocol.

SocialFi and DeSoc

SocialFi and decentralized social networks (DeSoc) share many similarities but have a significant difference. SocialFi focuses on earning through social interactions, making it akin to Patreon compared to Instagram. Although both platforms provide content and attract audiences, their goals differ: one is oriented toward financial transactions while the other is geared toward fostering social connections.

The Importance of SocialFi

Social networks have fundamentally altered how we communicate, exchange information, and earn online. However, existing Web2 platforms do not grant users full control. They centralize power, dilute individuality, and face issues of censorship, privacy, and data monetization.

The concepts behind SocialFi are deeply tied to the core principles of Web3. This concept reimagines online interactions by employing social tokens tied to the unique value of each user. Now, users are not mere participants in an earnings system; they can effectively earn from their influence, activity, and content. Tokenization transfers control and value from centralized structures to individual participants. "Social capital" becomes more tangible through social tokens that can be assessed and utilized effectively.

SocialFi bridges the gap between personal branding, content creation, and earnings in this new digital era. This concept promises to create a fairer and more transparent social ecosystem, where users receive recognition, rewards, and control over their online presence.

Beyond earnings, SocialFi aims for a balance between freedom of speech and censorship. Decentralized content moderation management democratizes this process and reduces potential biases of centralized systems.

Current Projects in SocialFi

Friend.tech (BASE)

Friend.tech is a new decentralized application on the Base platform that allows content creators to earn from their material using social tokens. The unique key system, akin to stocks, grants exclusive access to content creators' private chats and other unique privileges.

Friend.tech promises to revolutionize how content creators interact with their communities but is at an early stage of development, so users should proceed with caution. Based on the level of interest and activity, Friend.tech can be considered one of the major projects in the SocialFi sphere.

Stars Arena (Avalanche)

Stars Arena is a Web3 platform on the Avalanche network that allows content monetization by linking accounts to X and conducting trading through AVAX. It's a branch project from Friend.tech, providing influencers with the opportunity to earn by offering exclusive content to their subscribers.

Despite its growing popularity, Stars Arena has its drawbacks. A week ago, the platform faced an attack resulting in a loss of $2000; however, it's reported that the issue has been resolved.

Advantages of SocialFi:

  • Unique decentralized data storage: SocialFi implements an innovative approach to data storage using blockchain technology, ensuring decentralization and preventing interference from centralized entities. This method significantly reduces the risks of data breaches and unauthorized use of personal information.

  • Token-based rewards: A standout feature of SocialFi is its reward system based on tokens, benefiting both content creators and regular users for their active participation and contributions to the platform.

  • Tokenization to boost engagement: SocialFi distinguishes itself by tokenizing content popularity, incentivizing the creation of high-quality content that drives engagement and interaction among users.

  • Content ownership rights: SocialFi is characterized by its commitment to granting users complete ownership rights over the content they produce, safeguarding against potential loss of control over uploaded materials.

  • Platform resilience: SocialFi's unique governance model overseen by DAO substantially diminishes the risk of sudden user removal by any single entity, ensuring platform stability.

  • Focus on freedom of expression: SocialFi platforms prioritize addressing censorship concerns, ensuring robust protection for both freedom of speech and data privacy.

Problems of SocialFi:

1. Scalability

Social networks like Facebook and X have invested vast amounts in servers and databases to handle immense volumes of information. For instance, Facebook processes millions of comments, statuses, and uploaded photos daily, generating around 4 PB of data. How do Web3 applications for social networks intend to manage such data volumes without centralized intervention? Developers are exploring various scaling methods like sharding and off-chain storage to address this challenge.

2. Sustainable Development

To attract a larger user base, SocialFi platforms offer generous token-based rewards, yet their long-term stability remains uncertain. While the idea of tokenizing social capital sounds innovative, the value of these tokens depends on the actions of influential figures. For instance, a negative post by a celebrity could devalue the social tokens associated with them, prompting a negative community response.


SocialFi is reshaping the landscape of social networks by amalgamating decentralized finance with the realm of communication. Its primary objective is to expand user rights and opportunities by ensuring authentic content ownership and data control for monetization without intermediaries. Despite the advancements made by Friend.tech and Stars Arena in this direction, the industry faces several challenges, including scalability issues and the establishment of sustainable economic models. Nevertheless, SocialFi's plans to create a fairer and more transparent digital space signal an imminent revolution in online social interaction.